Established in 1998, Advanced Sports International (ASI) is a privately held corporation located in Philadelphia, PA. Our expertise is in designing innovative, relevant, desirable bicycles and components, which we market and distribute around the globe.



We produce more than 450 different types of bicycles under six powerful brands: Fuji, SE, Kestrel, Breezer, Phat Cycles, and Tuesday Cycles. We also produce, market and distribute the Oval Concepts brand of premium bicycle components.


SE Bikes



Scot Enterprises has sponsored more riders in the BMX Hall of Fame than any other bike company.

Fuji Bikes



Established in 1899 and named after Japan’s tallest peak, Fuji is one of the oldest bicycle brands in the world.

Kestrel Bicycles



Kestrel consistently pushes the limits of traditional bike design with many world-first carbon fiber innovations.

Oval Concepts



Oval focuses on aerodynamics, proper fit and comfort as a means of achieving speed and performance.

Breezer Bikes



Breezer was established in 1977 when Joe Breeze designed and built the first modern mountain bike.

Tuesday Cycles



Born in SoCal and inspired by the beach life, a Tuesday is the bike you want to ride all-day, everyday.

Phat Cycles



The innovator of the lifestyle cruiser, Phat Cycles embodies the independent spirit of riding a bike.


than any other bicycle company. We have a strategic relationship with our main manufacturer, giving us access to a variety of services including quality assurance, supply certification, material sourcing, an uninterrupted flow of products and freight forwarding.

We believe that Authentic Stories Inspire. And our portfolio of brands proves that out. From Fuji, one of the oldest and most prestigious bicycle brands in the world, to Breezer, the original mountain bike brand, to Phat Cycles, the cruiser brand born from the “kustom kulture” design era of the 1950s and ‘60s, ASI has more unique stories to tell





ASI's corporate headquarters are located in Philadelphia with additional sales offices in Mutlangen, Germany; Taichung, Taiwan; and Durban, South Africa. ASI's products are sold through a global distribution network of specialty bicycle retailers that reaches 80 markets worldwide.


Sales Offices


ASI's corporate headquarters are located in Philadelphia, Pennsylvania with an additional office in Huntington Beach, California.

ASI's sales offices include our headquarters in Philadelphia, with additional offices in Mutlangen, Germany; Taichung, Taiwan; and Durban, South Africa.

A visual representation of our dealers and retailers in the United States alone.

( There are more then shown but we could only fit so many push pins. )


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